Built by a founder whose own websites were impersonated.

Takedown Pack started inside a UK group of online art-supply retailers, when fake copies of its own shops began appearing on domains nobody there had registered.

The fake sites used the group's names and product photos, some of them loaded straight from the real sites' servers. Getting them taken down meant finding out who had sold each domain and who hosted it, which is harder than it sounds once privacy services and Cloudflare are in the way. It then meant writing a report each abuse desk would act on, gathering evidence before the site changed, and remembering to chase the ones that went quiet.

The obvious answer was a brand-protection vendor. The ones we spoke to quoted hundreds to thousands of pounds a month, on contract, for a problem that for most organisations comes up a few times a year.

So the group's ecommerce lead built the tool instead: something that identifies who to report a fake site to, captures the evidence, drafts every report with the facts filled in, and leaves the decision to send with a person. It was built for the group's own websites first. Takedown Pack now makes it available to anyone whose website is being impersonated.

“If anything on this site is unclear or wrong, tell me and I will fix it.” — Leo, founder